Summary: Revolutions begin in the shadows, emerging only when they grow too large for society to ignore. So it is with “game”, the science of seduction. Today let’s look at a revolution in the war between the sexes. It’s one of our weekend posts about American culture, keeping you informed about things not yet in the mainstream news.
During this whole century the progress of artillery has been a duel between the maker of cannons and the maker of armor plates to keep the cannon balls out. You build a ship proof against the best gun known: somebody makes a better gun and sinks your ship. You build a heavier ship, proof against that gun: somebody makes a heavier gun and sinks you again. And so on. Well, the duel of sex is just like that.
— A pick-up artist explaining life to a feminist in George Bernard Shaw’s play “You Never Can Tell” (1895). See the follow-up to this in the comments.
Like the art of war, relations between men and women are a constant remixing of methods. As with war, during the past century science has forced breaks with the past. Nukes made it suicide to wage traditional State-to-State war, driving the shifts described in “Unrestricted Warfare” (e.g., to 4GW, cyberwar, economic war). Similarly, technology brought women to equality in the labor force while allowing them to control their fertility — changes expressed ideologically as feminism. These unleashed trends that we don’t yet understand.
The reaction to feminism has begun, as every force produces an opposite reaction. Like all revolutions and counter-revolutions, it began in the shadows as the ancient methods of pick-up artists became systematized after WWII.
Decades of slow evolution brought “game” to maturity in the mid-1990s. It’s the science of seduction, a crude applied psychology derived by men on the streets. Like alchemy, it’s a mixture of sense and superstition used by people working without theory. It began, like most revolutions, with an insight: men realized that they break the conventions and act as bad boys — against their own natures — and increase their odds of success with women.
Like most innovations in interpersonal relations — new forms of dancing (e.g., the waltz), divorce, abortion, the pill, rock music, postal boxes on the street — moralists have condemned it as a step on the road to iniquity. Feminists have gained the high ground in control of society’s institutions, and watch with outrage as men act in defiance of the new social norms.
As with alchemy, science follows the amateurs in the field.