Site icon Fabius Maximus website

Clinton’s ads show her weak strategy: purely tribal, no content

Summary: Why did Hillary flop in the Electoral College? Liberals search frantically for explanations. A previous post discussed the failure of Clinton’s fear campaign and the public’s dislike of her social justice warriors. Here we look at another cause: her advertising.

Liberals continue to ask themselves who is responsible for Clinton’s defeat. Most reply “not her, not us”. Many of us have flagged her Anything But Issues Campaign. But some disagree.

“Clinton offered, inter alia, such longtime Goldman Sachs priorities as a family leave plan, an increased minimum wage and better overtime rules, the Employee Free Choice Act, child care funding, Social Security increases, a public option for health care, and support for repealing the Hyde Amendment. {Her speeches} were mostly arguments in favor of these policies. Should the Clinton campaign have tried to be more creative about finding ways of getting word of this attractive platform out …? Yes.”

— Scott Lemieux (prof of pol sci, College of Saint Rose) at Lawyers, Guns and Money.

Professor Lemieux is correct — people who listen to politicians’ speeches and read their white papers know the platforms. For the other 99% of America — there are advertisements, a key to success in modern campaigns. Clinton’s were both boring and devoid of specifics about what she might do as President. It’s all tribal affinity and malarkey. Trump’s tweet’s read like the Federalist Papers by comparison (in terms of promised action, without the Paper‘s reason and soul). She burnt on these ads a big part of the $690 million donors gave her.

“Tomorrow” – The final Clinton ad…

Trump said bad things about John McCain, who is a war hero…

“Mirrors” – Trump says bad things about women…

“Getting Started” – Hillary will be our champion.

.
She has some shorts, fact-free, earnest, and dull. “Can you tell us a fun story about a world leader you’ve met?”  “What was it like moving Chelsea into her college dorm?”  “Has your granddaughter done anything that has surprised you?

How did the Democratic Party do so well for decades?

Here is a flyer from the past. Page one tells voters exactly what the Democratic Party has done for them. Presumably page two makes some promises. This is how to win elections, year after year.

Courtesy the Legislative Reference Library of Texas.

How did the Democratic Party fall so far?

“…my only fear is that you spent with too sparing a hand.”
George Washington to his campaign manager, James Wood, on 28 July 1758. He was  discussing rum, not advertising.

How Democrats Killed Their Populist Soul” by Matt Stoller in The Atlantic — “In the 1970s, a new wave of post-Watergate liberals stopped fighting monopoly power. The result is an increasingly dangerous political system.”

“With the help of strategist Fred Dutton, Democrats forged a new coalition. By quietly cutting back the influence of unions, Dutton sought to eject the white working class from the Democratic Party, which he saw as “a major redoubt of traditional Americanism and of the antinegro, antiyouth vote.” The future, he argued, lay in a coalition of African Americans, feminists, and affluent, young, college-educated whites. In 1972, George McGovern would win the Democratic nomination with this very coalition, and many of the Watergate Babies entering office just three years later gleaned their first experiences in politics on his campaign.”

For More Information

If you liked this post, like us on Facebook and follow us on Twitter. See all posts about Campaign 2016, and especially these about the results of Campaign 2016…

Exit mobile version