Summary: The Left has near-control of the commercial media. It’s the high ground in the culture wars. Here is one example of how they use it — riding on the almost limitless power of advertising and entertainment dollars — to mold America. We are mainlining sexism.
The commercial media are both mirrors in which we see ourselves and means by which the leftist-dominated media industries shape America. One long-standing theme is that men — and especially dads — are dumb and irresponsible. With bonus points for those scenes with wise wives and mothers correcting their wayward men. Most men hate these. So why do commercial media so often run this theme? Perhaps because ideology is tops in modern America.
Here is a sampler from the limitless pool of such videos on YouTube. Think of these when you next read women complaining that men need to “man up” and become husbands and fathers.
J. P. Morgan’s “Fairy Dadmother” commercial
“Dads can be heroes in many ways — and, according to JP Morgan Chase & Co., that could mean putting on makeup and a wig and donning a tutu to play the fairy princess at a birthday party.” See the video at Ad Age. Especially note the lavish attention of the camera watching the dad cross-dressing.
“Be soft, Dad” says Angel Soft®’s commercial
Dads worry about safety; moms make boys tough says Ford.
“Mom and Dad have differing priorities when it comes to their children’s football game. Dad puts safety first and makes sure shoulder pads are secured and helmets are fastened tightly. However, Momma’s building champions. She tells them to be the hammer, not the nail, and she sends them on their way.” Plus the bonus pat to her husband on the ass. (Note how sexual aggressiveness has become a female trait in US media. For example, it is almost always the woman who initiates a kiss.) See the ad at iSpot.
Samsung’s TVs are evolutionary. But men aren’t.
Commercial #2,000,001 where a wife sees that her husband is stupid
Scaring the baby for life: “Sorry, its a boy.” (The big close to the ad.)
Husband baffled by flavored yogurt
Dads in the media – part one
Dads in the media – part two
Dads on TV
Addendum
The invaluable Dalrock has many posts showing that in the Christian subculture there are equally dark portrayals of husbands and dads. See this review of the Kendrick brothers’ movie “War Room”. “Untethered” is a brutal takedown of feminist Christian family expert Sheila Wray Gregoire. He shows the genre in its full glory in “Give the rebellious wife what she demands or the baby gets it!”
For More Information
Two of these commercials were described at Dalrock’s website: “Ministry of Humor” and “Dad Teaches How to Shave.”
Ideas! For shopping ideas, see my recommended books and films at Amazon.
If you liked this post, like us on Facebook and follow us on Twitter. See all posts about society and gender issues, about feminism, and especially these…
- The revolution in gender roles reshapes society in ways too disturbing to see— Allan Bloom on relationships.
- A look ahead at the New America, after the gender wars.
- The collapse of gender roles: an unseen revolution with unimaginable consequences.
- Vignettes of men and women in America, alienated from their true selves.
- A brief guide to the new war of the sexes. Both sides are 100% right.
- America’s war of the sexes gets worse. Here’s why.
- Mysteries and ironies of the next new sexual revolution.
- A historian’s disturbing news about the feminist revolution.
A counterpoint to the Feminist Revolution.
Well worth reading: Who Stole Feminism?: How Women Have Betrayed Women
“Philosophy professor Christina Sommers has exposed a disturbing development: how a group of zealots, claiming to speak for all women, are promoting a dangerous new agenda that threatens our most cherished ideals and sets women against men in all spheres of life. In case after case, Sommers shows how these extremists have propped up their arguments with highly questionable but well-funded research, presenting inflammatory and often inaccurate information and stifling any semblance of free and open scrutiny.
“Trumpeted as orthodoxy, the resulting ‘findings’ on everything from rape to domestic abuse to economic bias to the supposed crisis in girls’ self-esteem perpetuate a view of women as victims of the ‘patriarchy’.
“Moreover, these arguments and the supposed facts on which they are based have had enormous influence beyond the academy, where they have shaken the foundations of our educational, scientific, and legal institutions and have fostered resentment and alienation in our private lives. Despite its current dominance, Sommers maintains, such a breed of feminism is at odds with the real aspirations and values of most American women and undermines the cause of true equality. Who Stole Feminism? is a call to arms that will enrage or inspire, but cannot be ignored.”
